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  1. 1 Discover
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  4. 4 Skills
  5. 5 My Evidence
  6. 6 Roadmap
Media and creative industries

Media or Content Producer

Makes the video, audio and stories that audiences watch and listen to.

Why it may fit you

  • Included to widen the options you have seen

Your evidence for this career

Based only on the experiences and strengths you have entered. Add more in My Evidence.

Strong evidence

Nothing here yet — two experiences showing the same skill will move it here.

Some evidence

Nothing here yet.

Evidence to build

  • Communication
  • Teamwork
  • Listening
  • Creativity
  • Digital skills
  • Writing
  • Organisation
  • Planning
  • Resilience

What you may need to develop

Communication

Why it matters: Named in almost every job advert, and usually tested at interview.

Your current evidence: Limited evidence identified so far.

Ways to build this

  • • Ask for written feedback after a presentation or piece of writing
  • • Write a short summary of something technical for a general reader

Teamwork

Why it matters: Employers want a specific example, not the word itself.

Your current evidence: Limited evidence identified so far.

Ways to build this

  • • Write up one team experience: your role, a disagreement, what you did
  • • Join a team activity outside your course

Listening

Why it matters: Underrated, and central to advisory, care and client roles.

Your current evidence: Limited evidence identified so far.

Ways to build this

  • • Volunteer in a support, buddy or peer-mentoring scheme
  • • Interview someone about their career and write three notes from it

Creativity

Why it matters: About useful new ideas, not artistic talent.

Your current evidence: Limited evidence identified so far.

Ways to build this

  • • Make something and share it — a design, campaign, piece of writing or prototype
  • • Enter an ideas competition

What they do

Producers plan and make content — from short social video and podcasts to documentaries and events — coordinating people, kit and deadlines.

What your day could involve

  • Planning a shoot or recording
  • Filming or editing
  • Interviewing a contributor
  • Sorting logistics, permissions and schedules
  • Reviewing how the last piece performed

Skills employers often look for

People skills

  • • Communication
  • • Teamwork
  • • Listening

Technical skills

  • • Creativity
  • • Digital skills
  • • Writing

Professional skills

  • • Organisation
  • • Planning
  • • Resilience

Qualifications

There is usually more than one way in. A degree is one route — not the only one.

Typical degree routes

  • • Media production
  • • Film
  • • Journalism
  • • Any degree plus a showreel

Apprenticeships

  • • Content creator apprenticeship
  • • Broadcast production apprenticeship

Other routes in

  • • Self-made portfolio, community media, church or club media teams

Certifications worth exploring

Only worth doing if it helps you. Experience and evidence usually matter more than collecting certificates.

Useful now

  • Free video editing course
    The edit is where most junior work happens.

Useful later

  • Camera, sound or colour training
    Choose the craft you enjoy most first.

Optional specialist

  • Production safety and industry schemes
    Needed for larger sets.

Organisations to Put on Your Radar

Examples to explore — illustrative, not job adverts or endorsements

Large employers

A broadcaster

Media

Roles to look for: Runner, apprentice, trainee schemes

Why explore it: Well-known entry schemes each year.

Specialist organisations

An independent production company

Media

Roles to look for: Production assistant

Why explore it: Hands-on from day one.

Public sector

A university or museum media team

Public sector

Roles to look for: Content assistant

Why explore it: Steadier hours than production.

Charities and NGOs

A charity storytelling team

Third sector

Roles to look for: Volunteer videographer

Why explore it: Real briefs you can add to a portfolio.

Start-ups and growing companies

A creator studio or podcast network

Media

Roles to look for: Junior producer

Why explore it: Modern formats and fast output.

Organisations in my region

A local church, club or community group

Varies by region

Roles to look for: Volunteer media team

Why explore it: The fastest place to build evidence.

What should I look for on an employer's website?

  • Graduate programmes — Structured schemes with training, usually opening a year before they start.
  • Apprenticeships — Earn while you learn. Look for the level — Level 2 or 3 up to degree level.
  • Internships — Paid experience over summer or a placement year. Often the main route into graduate roles.
  • Insight days — One-day or one-week introductions, often for Year 12, 13 or first-year students.
  • Volunteering — Many employers run volunteering days or support local projects you could join.
  • Work experience — Short placements or shadowing. Ask directly — many are never advertised.
  • Entry-level roles — Assistant, coordinator or support job titles are real doors into a career.